Discuss the implications of dd''s activities, Marketing Management

The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long history of supporting sporting events as part of its stated commitment to help promote healthy lifestyles. DD has a corporate social responsibility (CSR) commitment to behave ethically while helping better the quality of life of society generally. A percentage of DD's profits are also allocated to a number of local charitable causes each year

Discuss the implications of DD's activities on its ethical stance and CSR position.

Corporate Social Responsibility 

The social implications of DD's marketing activity can be understood within the context of Corporate Social Responsibility (CSR). Although dissimilar understandings and definitions of CSR exist, one popular definition is 'the continuing commitment by business to behave ethically and contribute to economic development whereas improving the quality of life of the workforce and their families as well as of the local community and society at large'. Common

Features associated with CSR include: 

  • an integration of social concerns into business operations,
  • voluntary actions on behalf of the organisation,
  • operating in ways that exceed ethical, legal, and societal expectations, and
  • making a positive difference for society.

 

Posted Date: 5/25/2013 5:45:58 AM | Location : United States







Related Discussions:- Discuss the implications of dd''s activities, Assignment Help, Ask Question on Discuss the implications of dd''s activities, Get Answer, Expert's Help, Discuss the implications of dd''s activities Discussions

Write discussion on Discuss the implications of dd''s activities
Your posts are moderated
Related Questions
Question 1: a) Explain how the factors of intangibility and perishability affect tourism services and discuss their marketing implications. b) Elaborate on two factors of

Question 1: (a) Distinguish between destination branding and country branding? (b) Market Research is of paramount importance prior to developing a branding and a communicat

How many key elements are comprised in green marketing? Definition of green marketing has three key elements: a) This is a subset of the overall marketing activity. b) Th

Differential between old and new concept of the marketing Basic of difference Old concept of the marketing New concept of the marketing

State the term Premium Pricing briefly? Premium Pricing: This price strategy applied to various version of to similar product. It is a better version and a fundamental or

1. Discuss Lipton's bases for segmenting Lipton's consumer markets. 2. Examine Lipton's target marketing strategy from the product offering seen above. 3. Explain and determine t

Good Day, is there a possibility to buy full essay on digital marketing at workplace for 3000 words? Thank you in advance. Dorota

Does marketing exisit solely to increase profit?

SCOPE, OBJECTIVES AND PURPOSES OF  MANAGEMENT INFORMATION SYSTEM   The scope and purposes of Management Information System can be better understood if we examine each word i

Over the past couple of decades, there have been significant changes in the quick service restaurant industry in Mauritius. The fast food landscape is made up of different formats