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Question 1:
Consumer buying behaviour is based on the degree of buyer involvement and differences among brands. Assume that you are in the process of buying the latest cruise package of your choice. Discuss the buyer decision process a consumer will go through in adopting this new product.
Question 2:
Marketing planning for the different stages of the product life cycle (PLC) is the responsibility of the marketing manager. Discuss the concept of the product life cycle in marketing, the typical changes in the marketing variables over the PLC and the marketing strategies to pursue in each phase.
Discuss in details how could a visitor attraction seeking to extend the profitable stages of its life-cycle, avoid getting into the decline stage.
i have to write on people for my real estate company.
Channel management in rural market: In rural distribution we need relatively longer chain distribution involving multiple channels as we have widely scattered markets. Multi
Types of Brands According to ownership: on the basis of the ownership, brand may of two types: Manufacturer brand: when brand is named after the name of the manufacturer
Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some
What are the benefits of packaging in the product line? Benefits of Packaging are as given below: a. This protects a product in a means to the consumer. b. This provide
SCENARIO ?You have created in 2009 a company specialized in marketing research in the European transport industry. Currently you are undertaking the major part of all operations re
marketing strategies
Question 1: "Promotion performs a significant and vital role in the marketing strategy of an organization." Using an organization of your choice, describe the component
What are Business Analysis and Mark Share Analysis? Business Analysis and Mark Share Analysis: In this stage is very much significant in total process of latest product d
How to start and finish
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