Discuss the benefits buyers get from the use of e-commerce, Marketing Management

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Question 1:

(a) Define the following terms:
(i) e-commerce
(ii) e- business and
(iii) e-marketing

(b) Discuss the benefits that:

i. buyers get from the use of e-commerce/e-marketing/e-business
ii. sellers get from the use of e-commerce/e-marketing/e-business

Question 2:

(a) Define the following terms:
i. National Tourist Organization (NTO)
ii. Macro - destinations

(b) You are the newly recruited Marketing and Communications Manager working for the MTPA. With the use of relevant examples, explain five main determinants of demand in relation to destination marketing that you will take into account when developing marketing campaigns to boost the new foreign markets such as the Asian countries.


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