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Discuss in detail the different Decisions concerning product mix and product line?
Product Mix:
The first task of Marketing Manager is to response the question. What type of products are we going to sell as a marketing oriented company sells as “Bundles” of customer’s satisfactions and that is not only by physical products. The strategic task needs determination of satisfaction that the company proposes to sell to customers. It requires concern of not only the useful aspects of the product but also its design, features, colour, price, style and distribution channels after sales services.
product mix of the lg company
Explain the various approaches that are followed by FNCG companies in test marketing
What is Possession Utility in marketing? Possession Utility: This utility permits a buyer to use the product as he desires. This is the value that a buyer acquires from
buying situations
SCOPE, OBJECTIVES AND PURPOSES OF MANAGEMENT INFORMATION SYSTEM The scope and purposes of Management Information System can be better understood if we examine each word i
Q. Show the Economic Aspects of Advertising? Advertising has a variety of positive and negative economic aspects. The major positive economic effects are: It helps the producer
Question 1: (a) What do you meant by total customer satisfaction? (b) How will customer safisfaction be measured? (c) Explain the importance of customer value creation
what do we mean a distribution chanals?
Positioning: Meaning and definitions: positioning is a platform for the brand. It facilitates the brand of to get the target consumer. Positioning is the act of fixing the lo
What is influence of the human resource information system? Affect of Human Resource Information System (HRIS): Firms have invested upon the software for P+R as Oracle, S
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