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Discuss in detail the different Decisions concerning product mix and product line?
Product Mix:
The first task of Marketing Manager is to response the question. What type of products are we going to sell as a marketing oriented company sells as “Bundles” of customer’s satisfactions and that is not only by physical products. The strategic task needs determination of satisfaction that the company proposes to sell to customers. It requires concern of not only the useful aspects of the product but also its design, features, colour, price, style and distribution channels after sales services.
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how can i defined the 7ps in hotel service
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i have to market a luxury soap for a company and than present a promotional plan ,and i need elements to include in my presentation but don''t know how to start, please help,
buying situations
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how do shoppers stop develop its demand forecasting
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1. Define international marketing and furnish its features. 2. avid Ricardo's theory of comparative advantage is an improvement over Adam Smith's theory of absolute advantage.
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