Discuss about the holistic marketing approach of marketing, Marketing Management

Discuss about the Holistic Marketing approach of marketing.

The Holistic concept is depends on the design, implementation and development of marketing activities, processes and programs which recognizes their interdependencies and breadth. This marketing recognizes which “everything matters” along with marketing, and which a broad, integrated perspective is frequently necessary. Four elements of the holistic marketing are integrated marketing, relationship marketing, social responsibility marketing and internal marketing.

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