Disadvantages of the direct marketing, Marketing Management

Disadvantages of the direct marketing:

May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be taking sales away from them. In effect, you may end up competing with own customers, that is, the intermediaries.

May be seen as instructive by the customers: especially a problem for door -to - door and marketing.

Costs: initial customer acquisition costs are high - high cost per thousand reached, and database development can be expensive. 

Posted Date: 9/19/2012 8:18:28 AM | Location : United States







Related Discussions:- Disadvantages of the direct marketing, Assignment Help, Ask Question on Disadvantages of the direct marketing, Get Answer, Expert's Help, Disadvantages of the direct marketing Discussions

Write discussion on Disadvantages of the direct marketing
Your posts are moderated
Related Questions
Discuss the meaning of packaging by elaborating. The definition of packaging shows that package into the definite container or wrapper. Therefore packaging is a one of the sign

Question 1: Describe the types of new service developments and its stages Introduction Detail explanation on types of new service development and its stages Diag

DIRECT MARKETING: Meaning: direct marketing (DM) is the process by which a firm approaches its customers on one to one basis and markets its products directly to them. In con



The Impact of the salesman on the turn over of a non alcoholic beverage producer.

marketing environment

Advantages of the E - Marketing 1.       High speed of interaction 2.       Low cost provision and maintenance 3.       Ability to provide mass customization 4.

Question 1: (a). Define the term "marketing" and explain the five key tasks of marketing (b). Indicate the differences and similarities between the following terms: marke

Explain about the numbers of features in marketing offer more customers. While the number of features into a marketing offer is more the customer feels which the marketer has o