Difference between selling and marketing, Marketing Management

Difference between Selling and Marketing

The term selling refers to an activity in any business enterprises. It is concerned with the transfer of the title of the goods and properties, and of associated services from the seller to the buyer against money consideration. The primary concern is profit and this profit objective is realized through the activity of selling. This term encompasses all routine functions and efforts necessary for passing on the finished goods to the buyers without being concerned with the consumer needs and preferences.

Basis of difference





Marketing is a new approach

Selling is a classical word.


It includes the entire process of discovery and satisfaction of consumer needs.

It includes only the physical distribution of goods and services.


Marketing includes the performance of many allied activities also.

Selling is limited only to the physical distribution.


Product orientation Vs. Customer orientation  

Marketing is a customer

The aim of marketing is to satisfy the consumer needs.

Selling is a product oriented

The aim of sale is to earn the maximum profit



The aim of marketing is to satisfy the customer needs.

The aim of sale is to earn the maximum profit.

Approach to profit

It stresses upon maximization of profits through maximum social satisfaction.

It stresses upon

Maximization of profit through maximum of sales.


Marketing has long term objectives with certain

Selling is a routine activity with short term objectives


Views business

Views should be offered as a product is determined by the buyer.

Views business as a good producing process.

Product determination

What should be offered as a product is determined by the buyer.

The seller determines what product is to be offered.


The emphasis is on an integrated approach; through an integrated strategy covering product, promotion, pricing, and distribution. 

The emphasis is on an somehow selling there is no coordination among the different functions of the total marketing task.

Posted Date: 9/19/2012 3:12:43 AM | Location : United States

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