Difference between selling and marketing, Marketing Management

Difference between Selling and Marketing

The term selling refers to an activity in any business enterprises. It is concerned with the transfer of the title of the goods and properties, and of associated services from the seller to the buyer against money consideration. The primary concern is profit and this profit objective is realized through the activity of selling. This term encompasses all routine functions and efforts necessary for passing on the finished goods to the buyers without being concerned with the consumer needs and preferences.

Basis of difference

Marketing

Selling

 

Origin

Marketing is a new approach

Selling is a classical word.

Activities

It includes the entire process of discovery and satisfaction of consumer needs.

It includes only the physical distribution of goods and services.

Scope

Marketing includes the performance of many allied activities also.

Selling is limited only to the physical distribution.

 

Product orientation Vs. Customer orientation  

Marketing is a customer

The aim of marketing is to satisfy the consumer needs.

Selling is a product oriented

The aim of sale is to earn the maximum profit

 

Target

The aim of marketing is to satisfy the customer needs.

The aim of sale is to earn the maximum profit.

Approach to profit

It stresses upon maximization of profits through maximum social satisfaction.

It stresses upon

Maximization of profit through maximum of sales.

Nature

Marketing has long term objectives with certain

Selling is a routine activity with short term objectives

 

Views business

Views should be offered as a product is determined by the buyer.

Views business as a good producing process.

Product determination

What should be offered as a product is determined by the buyer.

The seller determines what product is to be offered.

Emphasis

The emphasis is on an integrated approach; through an integrated strategy covering product, promotion, pricing, and distribution. 

The emphasis is on an somehow selling there is no coordination among the different functions of the total marketing task.

Posted Date: 9/19/2012 3:12:43 AM | Location : United States







Related Discussions:- Difference between selling and marketing, Assignment Help, Ask Question on Difference between selling and marketing, Get Answer, Expert's Help, Difference between selling and marketing Discussions

Write discussion on Difference between selling and marketing
Your posts are moderated
Related Questions
Write a short note on Test Marketing? New Product Development regarding altogether new products provides through several significant stages as specified below: a. Product De


sir, i want to creative assignments based on models of consumer behaviour

What are the roles of geographically concentrated buyers in business market and the consumer market? Geographically Concentrated Buyers: Many of the business concerns th

how is rapid globalisation a challenge in the 21st century.

An evaluation of Maslow's needs hierarchy Has been widely accepted in social science disciplines Criticisms are that the concepts are too general and it can't be tested em

Define about the corporate advertising Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messa


Ask question #Minimum 100 words should video games companies continue to alter their products to include other function , such as email?accepted#

what is text marketing and explain the various approaches that are followed by FMCG companies in Test marketing