Development of relationship marketing, Marketing Management

Question 1:

(a) Discuss the influences that led to the development of relationship marketing.

(b) Using appropriate theories, discuss why the marketing mix paradigm and the four P model has become such a strait jacket for marketers rejoining the sayings of Goonroos (1997) "Is there a Paradigm shift in Marketing"?

Question 2:

In the article" Preventing the premature death of relationship marketing" by Susan Fournier et al (1998), the premature demise of the customer intimacy is portrayed.

Discuss the strategies mentioned in the article to prevent this from happening.

Posted Date: 11/30/2013 4:30:07 AM | Location : United States







Related Discussions:- Development of relationship marketing, Assignment Help, Ask Question on Development of relationship marketing, Get Answer, Expert's Help, Development of relationship marketing Discussions

Write discussion on Development of relationship marketing
Your posts are moderated
Related Questions
QUESTION a) Explain fully why and how government intervenes in the foreign exchange market b) "Changes in the equilibrium exchange rate between a pair of currencies relies o

what are the approaches used by FMCG companies in test marketing?

Q. Increase in level of competition and Readership by ads? Increase in level of competition:- The level of competition has enhanced manifold. For any product numerous brands

Question: "Customer service is an organization's ability to supply their customers' wants and needs. Customers and business managers alike like to talk about what good custome

Name the main marketing communication disciplines or tools There are five main marketing communication disciplines or tools: advertising, sales promotion, personal selling (see

Question 1: (a) Explain the importance of the theories of motivation in helping marketing practitioners understand why people buy? (b) (b) Is Customer loyalty synonymo

APPLICATION OF E COMMERCE IN VALUE CHAIN INTEGRATION

i do not understand multiplying, dividing, subtracting, and adding fractions

Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.

Suppose the equation F (x, y, p, …., pn) = 0 on solving for p is expressible as (p – ƒ1) (p – ƒ2) …. (p – ƒn) = 0, Where ƒi’s are functions of x and y. Then P – ƒi = 0, I = 1, 2