Determine way to measure business position, Business Management

Portfolio approach provides a useful tool for analyzing business performance. As a top manager of a multi-business firm, you apply such analytic skill to develop a GE multifactor portfolio matrix (exhibit 10-10) for your products/markets and based on the analysis, finally you have to report to the board the types of strategy you have made for your portfolio; ie., a matrix quadrant(s) (exhibit 10-15). However, the application of GE multifactor portfolio analysis has two levels: first at the SBU level to determine the strategic perspective of different products/markets. Finally, all SBU may be simultaneously positioned on the matrix to determine a corporate-wide portfolio.

The GE matrix has 5 steps:

One - Identify your products, brands, experiences, solutions, and SBU's within a chosen Corporation.

Two - Answer the question, what makes this market so attractive?

Three - Decide on the factors that position the business on the GE matrix.

Four - Determine the best ways to measure attractiveness and business position.

Five - Finally rank each SBU as either low, medium or high for business strength, or low, medium and high in relation to market attractiveness.

 

Posted Date: 3/20/2013 3:31:38 AM | Location : United States







Related Discussions:- Determine way to measure business position, Assignment Help, Ask Question on Determine way to measure business position, Get Answer, Expert's Help, Determine way to measure business position Discussions

Write discussion on Determine way to measure business position
Your posts are moderated
Related Questions
How are the external pressures causes of organisational? External pressures: (a) Change into Equipments and Technology: Advancements into technology is the main cau

Retards or show down the process of deterioration or wear: To reduce friction. Assess to wear and determine on diagnosis the action required. To check a breakdown a

I want to make an assignment how much it cost me?

Question: (i) Give two examples of diffusion models that could be used to forecast the sales of a new product. (ii) With reference to common pattern portrayed by the lifecy

Explain the reasons why management might choose a direct approach to a system changeover in preference to other alternatives (such as phased, parallel running or pilot schemes).

A decision must be made by managers and human resource departments concerning the quantity of labour required before recruitment or layoffs will occur. What factors will impact on

QUESTION 1 (i) What is New Public Management? (ii) Describe the New Public Management principles which help to transform public sector organisations into entrepreneurial age

Please refer Keells Food Products PLC overview, electronic annual report for year 2009/2010 and the corporate website before answering the following questions. Keells Food Prod

QUESTION Domino's sold a 12" Pizza for Rs 265. The table below refers to the for price range for Domino's and Pizza Hut. The high price was attributed to the high quality of in

Question: a) Briefly describe the concept of sustainable development. b) Briefly discuss the mandate of the Environment coordination committee set up under the Environment