Determine way to measure business position, Business Management

Portfolio approach provides a useful tool for analyzing business performance. As a top manager of a multi-business firm, you apply such analytic skill to develop a GE multifactor portfolio matrix (exhibit 10-10) for your products/markets and based on the analysis, finally you have to report to the board the types of strategy you have made for your portfolio; ie., a matrix quadrant(s) (exhibit 10-15). However, the application of GE multifactor portfolio analysis has two levels: first at the SBU level to determine the strategic perspective of different products/markets. Finally, all SBU may be simultaneously positioned on the matrix to determine a corporate-wide portfolio.

The GE matrix has 5 steps:

One - Identify your products, brands, experiences, solutions, and SBU's within a chosen Corporation.

Two - Answer the question, what makes this market so attractive?

Three - Decide on the factors that position the business on the GE matrix.

Four - Determine the best ways to measure attractiveness and business position.

Five - Finally rank each SBU as either low, medium or high for business strength, or low, medium and high in relation to market attractiveness.

 

Posted Date: 3/20/2013 3:31:38 AM | Location : United States







Related Discussions:- Determine way to measure business position, Assignment Help, Ask Question on Determine way to measure business position, Get Answer, Expert's Help, Determine way to measure business position Discussions

Write discussion on Determine way to measure business position
Your posts are moderated
Related Questions
Have preventive maintenance( PM) in addition to breakdown maintenance ( BM) optimal combination of the two is required for total cost minimization profitable preventive maintenan

Work Breakdown Structures (WBS) - explain the value, role and use of the WBS methodology in project management. Planning within organizations takes place at strategic, tactical

QUESTION (a) Define e-commerce from a communication and a commercial perspectives. (b) Compare e-business to e-commerce. (c) Distinguish between Brick-and-mortar and Clic

If you were Lisa Benavidez, what suggestions would you make to Forest''s new CEO

Over the past few years, the company iB4e has underperformed compared with its competitors which enjoy stronger brand recognition. In addition, lots of experienced staff responsibl


QUESTION (a) (i) Describe how the internet works and identify any five of its major services. (ii) Estimate the benefits the Internet offers. (b) List four devices pr

steps in the process of evaluating the purchasing and supply function

What fundamental budgets are essential for manufacturing budget? Manufacturing budget requires the given fundamental budgets or estimates to meet the plans as follows: 1. Pr

E-Loan, an online lending service, recently offered 36-month auto loans at 4.2% compounded monthly. If you can afford monthly payments of $411.)) how much can you borrow? And I nee