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Determine the Number of decision-makers
In consumer markets a single person very often makes decision. In organisational markets decisions are made by many people within buying centre. This means that interactions of the individuals need to be considered. Additionally, a variety of different individuals need to be reached and influenced and this may involve use of different media and message strategies.
explain what you understand by market segmentation?
Illustration of 3C of Marketing Triangle
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Y= P(1+(r/100))^t
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