Determine the major decision of marketing activities, Marketing Management

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Determine the major decision of marketing activities

So marketing manager concentrates on four major decision areas when planning the marketing activities, namely, (i) products, (ii) price, (iii) place (distribution) and (iv) promotion. These 4 'P' s are known as elements of marketing and together they constitute the marketing mix.  All these are inter-related since a decision in one area affects decisions in other areas.

 


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