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Determine in brief about Marketing communications
Marketing communications are a management process through which an organisation engages with its numerous audiences. By understanding an audience's communications environment, organisations seek to develop and present messages for their identified stakeholder groups, prior to evaluating and acting upon the responses. By conveying messages that are of significant value, they encourage audiences to offer attitudinal and behavioural responses.
y=2x 2x+y=4
marketing environment
Service-firm-sponsored retailer franchise system
What is the significance of distribution channel? In order to know the marketing channel, this is important to know the reasons for emergence of distribution channels. The main
market testing tools
Factors influencing changes in product mix 1. Change in market demand: the change in the demand of a product (due to change in habits, fashion, purchasing power, in
Product branding: Meaning & definition: a brand is a "name, term, symbol or design to identify the goods or services and to different them from those of the companies". A bra
implementing total quality marketing
how to write a channel design decision: intensive, selective and exclusive
Financial Resources Control is also a function of financial power. Or we can say that if an organisation is prepared to pay a third party to transmit the message, then long-te
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