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Determine about the Industrial Goods
Goods meant for consumption or use as inputs in production of other products or provision of some services are called as 'industrial goods'. These are meant for commercial and non-personal use and include (i) raw materials, (ii) machinery , (iii) components, and (iv) operating supplies (like lubricants, stationery etc). Buyers of industrial goods are supposed to be knowledgeable, cost conscious and rational in their purchase and hence, marketers follow different pricing, distribution and promotional strategies for their sale.
Illustrate why marketing research is important to a firm specially in a competitive market situation
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Question: When the customer pays for a product or service, it is assumed that the product will work correctly or that the service received is as promised. Ideally, the customer
0.45-0.24
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Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss
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