Descriptive research, Management Theories

Descriptive Research:

Descriptive studies as their name implies are designed to describe something for example the characteristics of users of a given product the degree to which product use varies with income age sex or other characteristics or the number who saw a specific television commercial. A majority of marketing studies are of this type.

Despite the emphasis on description it should not be concluded that such studies should be simply fact gathering expeditions. Unfortunately it is relatively easy to start a descriptive study with the vague thought that the data collected will be interesting. As a result many descriptive studies are made with only hazy objectives and with inadequate planning. Much of the data collected in such studies turns out to be useless.

Posted Date: 2/12/2013 4:22:50 AM | Location : United States







Related Discussions:- Descriptive research, Assignment Help, Ask Question on Descriptive research, Get Answer, Expert's Help, Descriptive research Discussions

Write discussion on Descriptive research
Your posts are moderated
Related Questions
In problem one, the best strategy under the EOL decision criterion is a.  Apartments , $71,700.00 b.  Homes , $72,500.00 c.  Apartments , $120,000.00 d.  Homes , $137,

Identify and explain four significant principles of management governing authority, responsibility and accountability relationships. What are some possible reasons and situations t

What is the argument behind the desire for affirmative action or employment equity? Do you agree that such policies are necessary? Respond to the argument that affirmative action “

What steps can an organisation take to increase the motivational force for high levels of performance?

How does information systems help in the measurement of company performanace


excretory mechanisms in plants

Situational Leadership Theor y It is a broadly practiced leadership model established by Paul Hersey and Ken Blanchard. This contingency theory focuses on the followers

#questionYou are a newly appointed HR consultant who has been commissioned by the company to research and write a business report for the Executive Management Team. The topic is th

what is customer marketing & explain in brief with suitable diagram