Descriptive research, Management Theories

Descriptive Research:

Descriptive studies as their name implies are designed to describe something for example the characteristics of users of a given product the degree to which product use varies with income age sex or other characteristics or the number who saw a specific television commercial. A majority of marketing studies are of this type.

Despite the emphasis on description it should not be concluded that such studies should be simply fact gathering expeditions. Unfortunately it is relatively easy to start a descriptive study with the vague thought that the data collected will be interesting. As a result many descriptive studies are made with only hazy objectives and with inadequate planning. Much of the data collected in such studies turns out to be useless.

Posted Date: 2/12/2013 4:22:50 AM | Location : United States







Related Discussions:- Descriptive research, Assignment Help, Ask Question on Descriptive research, Get Answer, Expert's Help, Descriptive research Discussions

Write discussion on Descriptive research
Your posts are moderated
Related Questions
how does the principal of management helps in business organization?

Explain different types of decisions Discussions

how adult stem cells move within the tissue

“The eclectic paradigm combines elements of quite different approaches to international production, and so it should not be misunderstood as itself another general theory: ‘precise

what is relevance hofstede''s dimension model of culture to the tourism and hospitality industry

(a) Determine the total number of atoms in FCC structure. (b) Evlauate the atomic radius of BCC structure. (c) Describe Atomic packing factor determine APF for FCC structure.

What is the role of outdoor advertising in increasing awareness and developing perception towards the organizations? Appropriate data             In order to solve this rese

Apply general attribution theory to analyze and explain each party''s attitudes and conclusions. Hint: Use consensus, consistency, distinctiveness, and the fundamental error. 2. Ex

Disadvantages - Survey Research: To fulfil the  evidence of  concomitant variation it is essential to select one  group of people  who have gone  through a particular experien

Management Buyout (MBO) MBO is the transfer of ownership to new owners of an entity where the old management and employee base are significant elements.