Describe the sales forecasting process, Financial Management

Describe the sales forecasting process.

It is a group effort. Sales and marketing personnel generally offer assessments of demand and the competition. Production personnel generally provide estimates of manufacturing capacity and other production constraints.  Top management will create strategic decisions affecting the firm like a whole.  Financial managers collect, coordinate, and analyze the sales forecasting information. 

Posted Date: 5/7/2013 2:23:27 AM | Location : United States







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