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Question 1:
(a) Discuss any five factors that need to be considered when drafting an offer.
(b) Once the offer has been drafted, what could be done to make that offer more appealing?
Question 2:
(a) Discuss why a consumer direct marketing firm should evaluate the cultural factors before entering an international market.
(b) Outline the importance of customer equity and explain how a direct marketing firm can differentiate its customers according to its profit goals.
Question 3:
(a) Briefly describe the relevance of ethics and law in Direct marketing.
(b) Differentiate between consumer direct marketing and business- to business direct marketing.
Q. What do you mean by Promotion Mix? Promotion mix is a particular mixture of promotion tools used by a company to communicate with the audiences. There are 5 main tools sales
marketing strategy of arrorw shirts
Ordering Stock for ProductPusher An important part of your duties as manager is to determine how much of each product to order for ProductPusher's monthly stock inventory. Yo
Discuss the Henry Assael model on buying decision behaviour.
i submitted an assignment. that assignment is accessible to your site . i confirmed it beforehand. but some mishappening is there. its not in record perhaps that i got an assignmen
explain the various approaches that are followed by fmcg companies in test marketing
We have just completed another Election process. Think of some of the political advertisement you were bombarded with during the last few months. What types of media were used in t
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[1 - x] -4 [2 -2] [3z 10] [2y -3] [0 3] = [4 -u]
Question 1: As a Marketing Consultant for a well known brand in an industry of your choice, you have been asked to: a. explain how the principle of branding can be used to
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