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Problem 1
(a) Describe the characteristics of Web sites in terms of:
- Product oriented characteristics - Corporate oriented characteristics
(b) Describe the role of the Web site in terms of marketing communications
(c) Describe five strengths and five weaknesses attributed to Web-sites
(d) On-line public relations are just on-line advertising. Explain
Problem 2
(a) Describe the purpose of internal marketing
(b) Show the three levels organizational culture
(ii) Illustrate the importance organizational culture for successful marketing communications.
(c) (i) Describe the term ‘strategic credibility'
(ii) Explain briefly the elements of strategic credibility
(d) Describe how the functional capabilities of an organization impact upon an organization's marketing communications
If 3a-2b=8 and a+3b=7, what is the value of 4a+b?
Characteristics of the New or Morden concept or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. Accor
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Types of Brands According to ownership: on the basis of the ownership, brand may of two types: Manufacturer brand: when brand is named after the name of the manufacturer
Question 1: (a) What is a communication brief (or a creative brief), and how is it typically outlined? (b) Why is an IMC campaign difficult to evaluate? (c) Explain how
a. Suppose Asset A has an expected return of 10% and a standard deviation of 20%. Asset B has an expected return of 16% and a standard deviation of 40%. If the correlation betwe
Question 1: (a) What are the characteristics of a knowledge worker and how do they differ from those of the traditional worker? (b) Using relevant examples, illustrate how
Discuss about Green Marketing in briefly. Green Marketing: Unfortunately, a majority of people think that green marketing refers only to the promotion or advertising of p
Explain in detail about the Direct marketing Direct marketing seeks to target individual customers with intention of delivering personalised messages and building a relationshi
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