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Question 1:
Describe the marketing audit in detail.
Question 2:
Explain consumer research process in detail.
Question 3:
What do you understand by data collection? Also explain the several types of data collection techniques.
Question 1: (a) What is meant by the term knowledge culture and what are the factors that influence it? (b) Discuss the view that the knowledge culture in all organisation
identify the major trends in the firm''s natural and technological environment.
What is marketing? a. B uilding customer value and satisfaction are at the very heart of current marketing thinking and practice. b. A very easy definition of marketing
QUESTION You work as an Assistant in the Product Planning Division of Gillette Co Ltd. You have been asked by your Manager to write a report, using examples from the company's
Marketing functions and activities to facilitate your strategies formation and implementation of the game plan
Question 1: Just as it is a mistake for marketers to consider Mauritius as a homogenous group of customers with the same values, culture and lifestyle, it is also a mistake for
describe management skills
pros, cons and risk associated with core marketing strategies of nike
Question 1: You work in a travel agency. Recently published market research has revealed the existence of a variety of different types of customer who book package holiday.
promotion techinques
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