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The term "Below the Line Media" refers to the non-commission paying advertising media like direct mail, sales literature, point of sale display material, exhibitions but not public relations.
a). Write down the main characteristics of direct mail advertising. b). Elaborate on any five types Point of sales display materials.
A creative strategy focuses on what the advertising message will say or communicate and guides the development of all messages used in an advertising campaign. Some of the best known approaches include:
i). Unique Selling proposition approach ii). Brand image approach iii) Positioning approach iv) Generic brand approach v) The resonance approach
Use real life examples to explain and illustrate the above mentioned approaches.
a). Describe in details the importance of Television advertising.
b). Elaborate on at least ten such issues that must be taken into consideration in order to produce an effective TV commercial.
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
Adver tising Advertising added any printed or broadcast message sent and paid for by a recognized organization to a goal market via television, radio, newspapers, magazine
You are a manager in the investment industry, whose role is to provide investment portfolio advice and managementto a client, who is your investorprincipal. You should identify t
Products and Services Marketing Offers-Services, Products and Experiences Companies introduce needs by putting forth a value proposition, a set of benefits that the
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
Consumer mind is a Black Box
Marketing Myopia This is a phenomenon experienced when an organization becomes so involved in the actual procedure of selling its product that it loses sight of the true nature
Does marketing solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. Discuss
Market growth is the measured potential for a product type to attract more consumers spending.
Explain about the buying decision process? Organizational buying is the decision-making process in that one organization receives the resources by other organization gives i
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