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Describe the effects of mass media on public opinion according to:
(a) The agenda setting theory (b)The spiral of silence theory
Describe how the magic bullet theory, two step flow theory and uses and gratifications theory differ in explaining how the mass media influence their audience.
Describe the approximate sequence of development of the present day set of mass media starting from the print media to the new electronic media. Sustain with examples.
Discuss the early perspectives on media and society
a) The power of mass media b) Communication and social change c) The potential benefits of mass communication.
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