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Problem :
As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context,
a) Describe the dimensions of service quality.
b) Explain the strengths and weaknesses of the SERVQUAL instrument.
c) Describe why service quality has become an important issue in tourism and hospitality marketing.
Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss
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Question 1 (a) Describing a situation, suggest how marketing communications might assist: - perceptual selection - perceptual organization (b) Describe the high- and
Name the main marketing communication disciplines or tools There are five main marketing communication disciplines or tools: advertising, sales promotion, personal selling (see
Question 1: Discuss the differences and similarities between consumer buying behaviour and industrial buying behaviour. Question 2: For any organization of your choice,
consumer mind in a block box
Present the facts of the case study about snickers achieving promotional integretion with a universal appeal
You have been tasked by a Salesforce Training firm to produce an article for their newsletter. The article is to be written as part of a special issue for trainee sales people. The
what are the significant factors that have led to the success of shoppers’ stop
Importance of Effective communication Effective communication is very important to organisations, which is why they use a variety of promotional tools. Advertising, sales promo
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