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Describe why the three segments of the very young, the working women and the elders need different advertising strategies now.
Describe the advantage of Direct Marketing. Show all the methods and media used for it.
Explain DSS and its role in ad budgeting methods.
QUESTION a) Differentiate between inbound and outbound marketing. b) The following statement was the closing statement from the case: "most businesses- including HubSpot
Question 1: The situation confronting all managers in various industries, while dramatic, is not unique. The work of all managers is affected by two main environments: the exte
what is proposal solicitation in buying process
Explain Henry Assael Model of buying decision behaviour along with the diagram”.
What is the significance of problem recognition in decision making process? Problem Recognition: As any other decision-making process, this is the first stage of the organ
2JN is a large manufacturing organisation which is structured with a number of supervisors each responsible for their own work production unit. Supervisors report to a team of seni
How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit
Differentiate between Services and Goods and explain the areas in which the attributes of services create needs in the marketing mix?
Who is part of buying decision? When purchasing a decision of buying goods is created by just one person in place of most organization who works within it but they can contrib
Suppose D1 represents the demand curve for paperback novels, D2 represents the demand curve for gasoline, S1 represents the supply curve for paperback novels and S2 represents the
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