Describe the advantage of direct marketing, Marketing Management

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Question 1:

Describe why the three segments of the very young, the working women and the elders need different advertising strategies now.

  • Introduction
  • Seven Sub classifications
  • Conclusion

Question 2:

Describe the advantage of Direct Marketing. Show all the methods and media used for it.

  • Detailed explanation on "New Media & Direct Marketing"
  • List of Methods & Medias used

Question 3:

Explain DSS and its role in ad budgeting methods.

  • Detail Explanation on Decision Support System

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