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Describe the important roles participants of a distribution channels.
Participants in the Channel:
There are two kinds of participants into the channel. The first participants in the channels of distribution are the manufacturer, there the middlemen that is the manufacturers’, wholesalers retailers and agents. The secondary participants comprise the facilitating agencies as the financial institution, public carriers, public warehouses and the advertising agencies.
Pricing sensitivity: Nagle has identified nine factors that contribute to price sensitivity and has also presented various methods or techniques to measure it. The factors that co
the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
Skimming Pricing This pricing strategy dictates that the price of an item will be introduced into a market must be as high as possible. Thus, it is identifying the segment of t
Q. How agencies gain clients? 1) Acquire new clients as a result of referrals from existing clients. 2) Searching of new clients by making calls, writing letters and visitin
i need to make a assignment
With aid of an example of a manufacturer, define segmentation?
Product & services Product is a complicated concept that must be carefully defined. Since the first of the four marketing mix variables, it is frequently where strategic plann
The first five years of operation target marketare people aged between (2- 67) years old. The demographic age of KualaLumpur population shows that: 0-14years: 29.6%(male4
Effect on Product-Quality: - Advertising promotes competition as well as every advertiser wants to succeed in this competition. Advertiser recognizes that for long term success in
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