Describe how branding can benefit a tourism, Marketing Management

Assignment Help:

Question 1:

a) Explain different types of pricing techniques. As a consumer which method do you personally prefer to deal with? Justify your answer.

b) Describe how branding can benefit a tourism/hospitality organisation.

Question 2:

Southwest Airline grows by entering new markets that are overpriced and underserved by current airlines. The company believes it can bring fares down by one-third to one-half whenever it enters a new market, and it grows the market in every city it serves by making flying affordable to people who previously could not afford to fly.

a) Describe Ansoff's product-market expansion grid and discuss its importance for Marketing Managers.

b) Using Ansoff's model, identify and explain on the growth strategy used by Southwest Airline.


Related Discussions:- Describe how branding can benefit a tourism

Creating competitive advantage, Creating Competitive Advantage In mark...

Creating Competitive Advantage In marketing two key trends for the twenty-first century are: (a) the trend toward the utilization of relationship marketing to develop customer

Purposes of illustration of print-ad-copy, Q. Purposes of Illustration of p...

Q. Purposes of Illustration of print-ad-copy? Illustration helps in attracting attention as well as arousing desire/ interest in advertisement. It assists the buyer in

Down market stretch, what is down market stretch and give some example?

what is down market stretch and give some example?

Case study, the rise of personal computers in the mid 1980s spurred interes...

the rise of personal computers in the mid 1980s spurred interest in computer games

How is customer satisfaction affected in marketing, How is customer satisfa...

How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit

Caselet, considering the concept of product life cycle, where would you put...

considering the concept of product life cycle, where would you put video games in their life cycle

Positioning strategies, Positioning strategies: 1.       Attribute pos...

Positioning strategies: 1.       Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can adver

(a+b)2 formula, can anybody tell me where (a+b)2 is applicable in real worl...

can anybody tell me where (a+b)2 is applicable in real world

Show difficulties in evaluation advertising effectiveness, Q. Show Difficul...

Q. Show Difficulties in Evaluation advertising effectiveness? Difficulties of example methods:- Approximately all methods of evaluating advertising effectiveness are on the bas

Pricing objectives, Q.   Explain the objectives of a firm seek in pricing? ...

Q.   Explain the objectives of a firm seek in pricing?                                 OR Described the various pricing objectives Ans.:  A business firm has a nu

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd