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Question 1:
a) Explain different types of pricing techniques. As a consumer which method do you personally prefer to deal with? Justify your answer.
b) Describe how branding can benefit a tourism/hospitality organisation.
Question 2:
Southwest Airline grows by entering new markets that are overpriced and underserved by current airlines. The company believes it can bring fares down by one-third to one-half whenever it enters a new market, and it grows the market in every city it serves by making flying affordable to people who previously could not afford to fly.
a) Describe Ansoff's product-market expansion grid and discuss its importance for Marketing Managers.
b) Using Ansoff's model, identify and explain on the growth strategy used by Southwest Airline.
Creating Competitive Advantage In marketing two key trends for the twenty-first century are: (a) the trend toward the utilization of relationship marketing to develop customer
Q. Purposes of Illustration of print-ad-copy? Illustration helps in attracting attention as well as arousing desire/ interest in advertisement. It assists the buyer in
what is down market stretch and give some example?
the rise of personal computers in the mid 1980s spurred interest in computer games
How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit
considering the concept of product life cycle, where would you put video games in their life cycle
Positioning strategies: 1. Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can adver
can anybody tell me where (a+b)2 is applicable in real world
Q. Show Difficulties in Evaluation advertising effectiveness? Difficulties of example methods:- Approximately all methods of evaluating advertising effectiveness are on the bas
Q. Explain the objectives of a firm seek in pricing? OR Described the various pricing objectives Ans.: A business firm has a nu
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