Describe crm functional, Marketing Management

Assignment Help:

(a) The Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life into five distinct steps.

Describe these five steps.

(b) The CRM functional solution includes the following:

(i) Marketing Automation
(ii) Sales Force Automation
(iii) Customer Support.

What is the main purpose of the above functions and explain how it can help in customer satisfaction and retention by giving suitable examples?

(c) An important aspect of Customer Relationship Management is 1:1 Marketing.

Describe 1:1 Marketing for Customer Loyalty and discuss the privacy concern in such type of marketing.

(d) By giving appropriate examples, elaborate on customer retention programs for retaining customers.


Related Discussions:- Describe crm functional

Briefly describe hofstede''s dimensions of national culture, Briefly descri...

Briefly describe Hofstede's dimensions of national culture. Geert Hofstede first researched the role of national culture within the organisation in a study of more thousand IBM

Video game, Should video game companies continue to alter their products to...

Should video game companies continue to alter their products to include other functions, such as Email ?

Marketing Management Philosophies, Characteristics of Sellings oriented con...

Characteristics of Sellings oriented concept of marketing, Marketing Management

What is consumes behaviour, What is consumes behaviour? Consumes Behav...

What is consumes behaviour? Consumes Behaviour: The most significant issue for the marketers is to classify the requirements of the consumers since customer and consumer m

First in Asia and the world, 1. As the first to set up an international air...

1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi

Compare the spot prices with the futures prices, i)  The monthly (or whatev...

i)  The monthly (or whatever period the futures contract is specified in) listed price of each of the four contracts for a period of 12 months. ii) The monthly spot prices for e

How to select a media for advertisement, Q. How to select a Media for adver...

Q. How to select a Media for advertisement? Media Reach and Coverage: Such media must be selected which has wide reach and can cover our target customers. If the advertiser h

Marketing Management, what are the significant factors that have led to the...

what are the significant factors that have led to the success of shoppers’ stop

Explain porters generic strategies, Question 1: Apply the PESTEL Model ...

Question 1: Apply the PESTEL Model to the Financial Services Sector in Mauritius, identifying opportunities and threats. Question 2: Analyse the steps in the Strategic

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd