Describe about the generic information questions, Marketing Research

Assignment Help:

Describe about the Generic information questions

Generic information questions are divided into two key areas: classification information questions and identification information questions. Most demographic and socioeconomic questions (gender, age, family size, income group and so on) provide classification information. Conversely, respondent name, address, and other contact information provide identification information. It's advisable to collect classification information before identification information as most respondents don't like their personal information collected by researchers and this process may alienate respondent from the interview


Related Discussions:- Describe about the generic information questions

Databases, 4 types of maintaining a database and description

4 types of maintaining a database and description

Advance against bills sent on collection, Advance against Bills Sent on Col...

Advance against Bills Sent on Collection : Post-shipment finance is granted against bills sent on collection basis in the following situations: i) When the accommodation availa

General provisions regarding exports and imports, GENERAL PROVISIONS REGARD...

GENERAL PROVISIONS REGARDING EXPORTS AND IMPORTS : As you know that the policy aims at promoting the exports and liberalising the imports. Let us first study the general provisi

Explain marketing concept and the societal marketing concept, Question 1: ...

Question 1: The product manager when introducing a new product wants the product to enjoy a long and happy life. (a) How will the ‘life' of a product be conceptually analyse

Explain about the data editing, Explain about the data editing Usual f...

Explain about the data editing Usual first step in data preparation is to edit raw data collected through questionnaire. Editing detects errors and omissions, corrects them wh

Explain engel-kollat-blackwell model, Explain Engel-Kollat-Blackwell Model ...

Explain Engel-Kollat-Blackwell Model Variables grouped into following categories a) Stimulus inputs b) Information processing c) Decision process and d) Variables

Methods of dispute settlement , METHODS OF DISPUTE SETTLEMENT : There are ...

METHODS OF DISPUTE SETTLEMENT : There are many reasons due to which a dispute may arise between an exporter and an I importer. A common cause for dispute relates to quality. Und

Explain longitudinal and cross-sectional research designs, Discuss the diff...

Discuss the difference between longitudinal and cross-sectional research designs. Answer Cross-sectional design is the most familiar and most common way of conducti

Advertising and marketing mix: product, Product, Price, Promotion, and Plac...

Product, Price, Promotion, and Placement - Advertising and the Marketing Mix: Product, Price, Promotion, and Placement Advertising campaigns and how they are integrated with

What is neutral alternative in dichotomous, When selecting use of a neutral...

When selecting use of a neutral alternative in dichotomous questions what considerations must be kept in mind? Answer

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd