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What is a media plan? A media plan is a comprehensive plan of all the outside advertising and promotional activities of the business for a particular period. Generally the peri
Function of the physical supply: The second group of the marketing process is the physical supply. These are the functions that are related with creation of place and time u
Question 1: The characteristics of services profoundly impact on the delivery of tourism and hospitality products. Discuss the strategies that you would use to control the neg
Explain about peoples choices about the buying product. Peoples want to choose products which give the most value and satisfaction for their wealth. They know a product as anyt
Give the example of marketing communications For instance, many organisations in airline industry have shifted their attention to the needs of travel trade, customers and compe
Question: (a) Considering the Three Era model, differentiate between data processing (DP), management information systems (MIS) and strategic information systems (SIS). (b)
Explain about the numbers of features in marketing offer more customers. While the number of features into a marketing offer is more the customer feels which the marketer has o
Question: (a) "The purpose of a company is to create a customer ... The only profit centre is the customer". In light of the statement define customers and explain the importa
process of disigning distribution channel
Differentiate between Services and Goods and explain the areas in which the attributes of services create needs in the marketing mix?
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