Define the term sustainable marketing, Marketing Management

Question 1:

(a) Discuss and explain with the use of an example the steps involved in conducting an Environmental Impact Assessment (EIA) for planning a new development in a destination.

(b) Define the term National Tourist Organizations (NTO), and relate which organization operates similarly in the Mauritian context. Provide examples of activities they perform.

Question 2:

(a) Define the term "Sustainable Marketing" and provide an appropriate diagram to illustrate the sustainable marketing concept.

(b) Explain all the following terms:
i. Corporate Marketing Ethics
ii. Customer Perceived value
iii. Environmentalism
iv. Customer Relationship Management
v. Consumerism

Posted Date: 11/30/2013 2:33:45 AM | Location : United States

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