Define the term sustainable marketing, Marketing Management

Question 1:

(a) Discuss and explain with the use of an example the steps involved in conducting an Environmental Impact Assessment (EIA) for planning a new development in a destination.

(b) Define the term National Tourist Organizations (NTO), and relate which organization operates similarly in the Mauritian context. Provide examples of activities they perform.

Question 2:

(a) Define the term "Sustainable Marketing" and provide an appropriate diagram to illustrate the sustainable marketing concept.

(b) Explain all the following terms:
i. Corporate Marketing Ethics
ii. Customer Perceived value
iii. Environmentalism
iv. Customer Relationship Management
v. Consumerism

Posted Date: 11/30/2013 2:33:45 AM | Location : United States

Related Discussions:- Define the term sustainable marketing, Assignment Help, Ask Question on Define the term sustainable marketing, Get Answer, Expert's Help, Define the term sustainable marketing Discussions

Write discussion on Define the term sustainable marketing
Your posts are moderated
Related Questions
Q: What types of common cause variation and special cause variation are evident in this case? Q: Of Deming's "5 Deadly Diseases," please describe how each of the following di

Product Lifecycle The key terms include: 1. Product Class.    At the most generic stage, this phrase refers to all products from all competing producers that serve the

Question 1: Mauritius has planned to double its number of international tourists within the next 10 years. Discuss the challenges faced by destination marketers in the devel

explain the various approaches that are followed by FMCG companies in test marketing?

1. Consider an economy in which George and Harriet consume only ale and bread. Georgeís utility function is UG = aG(bG 1) where aG and bG are his consumption of ale and bread

Problem : a) A Mauritian consumer goods firm is deciding whether to enter the United States market or the Asian market. Show why it should take into account different marketing

(a) Differentiate the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of a normal good. (b) Describe with example t

What do you think that thisbrand promotion technique can benefits an organisation by incresing sale

Perform an industry analysis detailing how they are overall performing . Research trends and projections for the future. Also complete a competitive analysis on Costco.

Customer's mental process of judging value: 1.      The customer assigns weight age for each benefit; different benefits gain different weight age, depending on the priority