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Define the Position on Benefits for Positioning.
Position on Benefits:
This approach and strategy is closely associated to prior one. Here product is positioned upon its benefits as colgate (i.e., strong teeth and safety) and Pepsodent (i.e., Gum Protection), as well as Close-up (i.e., Fresh Breath).
What is the meaning of marketing concept? Meaning: Marketing concept means that the achievement of organizational goals based on determining the wants and needs of the tar
Question 1: A room at Marriott in Vienna, Mc Donald`s French fries, a vacation package in Bali are all products. a) Show with relevant examples the different levels of the t
Marketing communications Marketing communications have been used to convey product-related information to customer-based audiences. Today, a range of stake holders have connec
Marketing a value proposition: In a marketing endeavour, what the firm offers to the customer is not a mere physical product, it offers a value proposition. The product offer
Explain product policy in relation to agriculture
is 1_______A a propeer subset or improper subset
Buying roles: marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, market
Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla
Illustrates the words of Philip Kotler about e-commerce? In the opinion of Philip Kotler : E-commerce can be described as a general term for buying and selling procedu
how we can compare our product with other company''s product in BCG matrix
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