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Define Scope and Functions of Public Relations?
Scope
a) Receive information from public
b) Advise management of attitudes and response
c) Set policies and programs
d) Evaluate effectiveness
Functions
a) Opens dialogue between organization and public
b) Focus is on society
c) Provides useful information to society
d) Reminds management of ethical responsibilities
what is the role and significance of quantitative techniques in modern management?
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