Define factors that need to be considered in media selection, Operation Management

There are three factors that need to be considered in media selection and budgeting. These include

A) Audience reach, availability of the product, no competition

B) Audience reach , frequency of exposure, and competitive matching

C) Audience IQ, frequency of exposure on the right channel, and copywriting

D) Advertisement content, free advertisements, creativity

Posted Date: 2/25/2014 3:40:31 AM | Location : United States







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