Define brand loyalty and perception, Accounting, Basic Statistics

Definition of brand loyalty is termed as the commitment towards a particular brand.
Brand loyalty is the perception of a brand in consumer’s mind which is used as leads him/her to repeatedly buy it & a general reluctance to switch to a different product and this commitment to buy a particular brand is known brand loyalty.
Posted Date: 1/31/2012 4:41:30 AM | Location : United States







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