Decline stage - product life cycle, Marketing Management

Decline Stage

In the product life cycle the decline stage is the stage in which a product's sales   decline. it can occur for several reasons which are following:

a. Increased competition. b. Shifts in consumer tastes. c. Technological advances. 

Firms ought to be aware that carrying a poor product past its useful life may be very costly to the firm in several ways. Companies have to pay more attention to their aging manufacture. Decisions that need to be made are following:

a.   The firms can decide to maintain a brand without modification in the expectation that competitors will leave the industry.

b. Managers can decide to harvest the manufacture (which means dropping various costs and hoping that sales hold up).

c.   Managers can decide to decline the product from the line (liquidate it or sell it at salvage value).

Posted Date: 11/8/2012 1:31:36 AM | Location : United States







Related Discussions:- Decline stage - product life cycle, Assignment Help, Ask Question on Decline stage - product life cycle, Get Answer, Expert's Help, Decline stage - product life cycle Discussions

Write discussion on Decline stage - product life cycle
Your posts are moderated
Related Questions
What are four Ps correspond to the customers four Cs according to Robert Lauterborn? Robert Lauterborn suggested that the seller’s four Ps correspond to the customers four Cs

Question 1 Write short notes on any 5 of the following concepts: (i) Close Up (ii) Wide Shot (iii) Pan (iv) Tilt (v) Zoom (vi) Subjective Camera movement (vii)

impact of having inadequate system design in the lead time and engineering cost

Marketing Marketing involves the right product available in the right place at the accurate time and ensure that the customer is aware of the product. Marketing is necessar



There are many ways to explain the market structure of the automotive industry.: One of heterogeneous purchasers makes up the population and nearly homogeneous sellers. This mea

Explain about the Tangible Goods   Most goods, whether these are industrial goods or consumer goods and whether these are durable or non-durable, fall in this category as the

An example explaining all the stages of this process

Question 1) Consider marketing in the automobile industry. Either for your car, or for that of someone you know, how did marketing strategy impact the purchase decision? Pleas