Decline stage - product life cycle, Marketing Management

Decline Stage

In the product life cycle the decline stage is the stage in which a product's sales   decline. it can occur for several reasons which are following:

a. Increased competition. b. Shifts in consumer tastes. c. Technological advances. 

Firms ought to be aware that carrying a poor product past its useful life may be very costly to the firm in several ways. Companies have to pay more attention to their aging manufacture. Decisions that need to be made are following:

a.   The firms can decide to maintain a brand without modification in the expectation that competitors will leave the industry.

b. Managers can decide to harvest the manufacture (which means dropping various costs and hoping that sales hold up).

c.   Managers can decide to decline the product from the line (liquidate it or sell it at salvage value).

Posted Date: 11/8/2012 1:31:36 AM | Location : United States







Related Discussions:- Decline stage - product life cycle, Assignment Help, Ask Question on Decline stage - product life cycle, Get Answer, Expert's Help, Decline stage - product life cycle Discussions

Write discussion on Decline stage - product life cycle
Your posts are moderated
Related Questions
bwhaviour is like smoke sellers waste useful periods in studying buyers behaviour conduct a reasearh on why and highlight five reasons.

Question 1: Explain the various stages of the product cycle and explain why it is necessary to follow the procedures regarding this cycle. Question 2: (i) Explain the

Market Segmentation This provides to the procedure of breaking the mass market up into discernible subgroups, where each subgroup has obvious demographic and another identifiab

Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b

Factors affecting environmental appraisal: given, the same environmental conditions, no two strategies or two organizations would appraise the environment in a similar function. T

Describe the term e-commerce? e-commerce: The term e-commerce refer as ‘electronic commerce’, has evolved from electronic shopping that to imply all aspects of market and

why mayo clinic i so good at customer service

Describe in detail about the Nature of Market There are several aspects of market which determine choice of channel of distribution. Say for instance, where number of buyers

what are the core marketing concepts?

Question 1: a) Explain different types of pricing techniques. As a consumer which method do you personally prefer to deal with? Justify your answer. b) Describe how brandi