Data analysis error, Marketing Research

Data Analysis Error: An in the case of data processing errors can occur on account of wrong analysis of data. Apart from simple mistakes summation division etc more complex errors can occur. For example the application of a wrong statistical technique can cause such errors.

Interpretation Error: Sometimes wrong interpretation of data can case this type of error. In order to support a particular line of action the researcher may deliberately mis interpret data. Wrong interpretation may occur at times without one being aware of it.

Posted Date: 3/30/2013 3:36:25 AM | Location : United States







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