Customer relationship management, Marketing Management

Customer Relationship Management

Customer relationship management (CRM) has been described narrowly as a customer database management activity.

Customer relationship management "is the full process of maintaining and building profitable customer relationships by delivering greater customer value and satisfaction?"

1).  Currently,  customer  relationship  management  is seen  as  the  total  process  of  maintaining   and building  profitable  customer  relationships  by  delivering  greatest  customer  satisfaction and value  .

2). Traditional marketing practices targeted on attracting new customers instead of retaining existing ones. The move currently, however, is toward building long-term relationships along customers and other stakeholders.

Posted Date: 11/8/2012 12:56:37 AM | Location : United States







Related Discussions:- Customer relationship management, Assignment Help, Ask Question on Customer relationship management, Get Answer, Expert's Help, Customer relationship management Discussions

Write discussion on Customer relationship management
Your posts are moderated
Related Questions
study the environmental & economical trends prevailing in Himachal Pradesh & prepare a business plan for launching a new product

Question 1: "Perceived risk is a consumer's perception of the overall negativity of a course of action based upon as assessment of the possible negative outcomes and of the lik

Define Marketing Environment. The Marketing Environment: Factors and forces at outside marketing, affects marketing management’s capability to maintain and develop

consumer mind is a black box discuss

Explain about the Marketing Information System. As demonstrated in the given figure: Figure: Marketing Information System Marketing information System means the

QUESTION a) Give three reasons why price is a very important element of the marketing mix b) Discuss the different situations that may lead a company to initiate price

Nature of the marketing: 1.      Specialized business function: in the early days, the selling function did not call for any specialized skills as the sales could have been a

How is anticipating competitive moved in marketing research? Anticipate competitive moves: This assist the marketer to continuously monitor the competitor and also judge

1. Discuss Lipton's bases for segmenting Lipton's consumer markets. 2. Examine Lipton's target marketing strategy from the product offering seen above. 3. Explain and determine t

define company`s marketing environment.what are the actors and forces that constitute company`s marketing environment? discuss