Current marketing and internal firm environments, Marketing Management

Your first assignment is to conduct a marketing audit on your chosen product. Information that will assist you to analyze this firm can be found on the internet, you can look to firms/products local to you. You must conduct a marketing audit which includes an environmental scan, PEST analysis, customer analysis, and competitor analysis and stakeholder analysis. You must clearly analysis the internal and external factors of this firm and offer a SWOT to support this. Further materials will be available to support these cases on the study desk. The modules 1-5 will support these activities and the discussion activities we have completed will also support these activities. Once you have completed all of the analytical sections, you must develop a set of important issues that are the outcome of the SWOT this is called a gap analysis or a TOWS analysis.

  1. complete a SWOT on your chosen firm
  2. complete a pestle on your chosen firm
  3. discuss the current market situation of your current firm
  4. identify 10 references including web pages and journals that are relevant to your firm.

An executive summary and introduction outlining your firm and business description.

A body that includes all the analysis of business, current marketing and internal firm environments, customer analysis , external environments, competitor analysis and tows analysis.

Conclusion. This includes the statement of issues you have found, the gaps in the internal capability and external market forces found in your TOWS.


Posted Date: 2/16/2013 6:40:27 AM | Location : United States

Related Discussions:- Current marketing and internal firm environments, Assignment Help, Ask Question on Current marketing and internal firm environments, Get Answer, Expert's Help, Current marketing and internal firm environments Discussions

Write discussion on Current marketing and internal firm environments
Your posts are moderated
Related Questions
strategies to apply product line filling?

Detail the full impact on the total business of The FBI due to the losses in the process in Inspection and Final Test.

Question 1: Select any banking service company that you are familiar with and show how each of the four elements of integrated service management applies to the company. Qu

Inflation The overall and general increment in price level for goods and services in a particular economy. Inflation can be viewed by a raise in the general cost of living or a

What is profitability control in MIVE? Profitability control in MIVE: There is no point in squandering scarce resources on marketing attempts which guarantee nothing exce

how would you classify a polyhedron with 8 faces?

what is the relationship of nuclear chemistry to marketing management

Question 1: (a) How do you think that e-commerce is useful to Mauritian entrepreneurs? (b) Discuss the role of ICT and E-business in the development of Mauritian tourism ind