Cross-functional responsibility, Marketing Management

You are required to critically examine the current marketing orientation of an organisation of your choice.  This may be an organisation that operates in your own country, or an international example with which you are familiar.  The organisation can represent the private or public sector.  It can be a service provider or a manufacturer.

The question comes in three parts:

(a) How successful do you think this organisation is in terms of ensuring that factors in its external (macro) environment and the various market actors with which it relates are accommodated within its marketing strategies?                                                     

(b) How successful does the organisation seem to be in ensuring cross-functional responsibility for marketing operations within/across its own sub-units or departments?                                                                                                                           

(c)  What future market-driven strategies would you recommend to the management team of your chosen organisation?            

Your evaluation can draw upon any part of the syllabus (backed up with appropriate references) that you believe to be relevant, as long as the issues you discuss are capable of contributing to "market driven management".  In terms of your recommendations, there are no 'right' answers to this question.  All that is required is that your chosen strategy/strategies are credible, given the organisation's current market orientation.




Posted Date: 2/26/2013 4:12:03 AM | Location : United States

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