Cross-functional responsibility, Marketing Management

You are required to critically examine the current marketing orientation of an organisation of your choice.  This may be an organisation that operates in your own country, or an international example with which you are familiar.  The organisation can represent the private or public sector.  It can be a service provider or a manufacturer.

The question comes in three parts:

(a) How successful do you think this organisation is in terms of ensuring that factors in its external (macro) environment and the various market actors with which it relates are accommodated within its marketing strategies?                                                     

(b) How successful does the organisation seem to be in ensuring cross-functional responsibility for marketing operations within/across its own sub-units or departments?                                                                                                                           

(c)  What future market-driven strategies would you recommend to the management team of your chosen organisation?            

Your evaluation can draw upon any part of the syllabus (backed up with appropriate references) that you believe to be relevant, as long as the issues you discuss are capable of contributing to "market driven management".  In terms of your recommendations, there are no 'right' answers to this question.  All that is required is that your chosen strategy/strategies are credible, given the organisation's current market orientation.

 

 

 

Posted Date: 2/26/2013 4:12:03 AM | Location : United States







Related Discussions:- Cross-functional responsibility, Assignment Help, Ask Question on Cross-functional responsibility, Get Answer, Expert's Help, Cross-functional responsibility Discussions

Write discussion on Cross-functional responsibility
Your posts are moderated
Related Questions
how to draw consumer profile of a typical buyer of ray ban?

i have to write on people for my real estate company.

Customer Relationship Management Customer relationship management (CRM) has been described narrowly as a customer database management activity. Customer relationship manage

Subculture: each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religion

Why is green or environmental marketing important? Green marketing is important since the mankind has restricted resources upon the earth, along with that he/she should attem

What is Form Utility in marketing? Form Utility: This utility is created while raw material is converted within a finished product. For instant, Britannia industry convert

Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use

What are very carbadictory strategies of pricing new products? Pricing new products should choose in between two very carbadictory strategies as given below here: 1. A high

Question 1 Detail the process of marketing a product Question 2 Write a long note on the budgets of company advertising Question 3 Write a long note on advertising as in

Explain about the focus of societal marketing concept. Societal Marketing Concept: Focus: The focus of the firm follow societal marketing idea is to prevent many social