Cross-functional responsibility, Marketing Management

You are required to critically examine the current marketing orientation of an organisation of your choice.  This may be an organisation that operates in your own country, or an international example with which you are familiar.  The organisation can represent the private or public sector.  It can be a service provider or a manufacturer.

The question comes in three parts:

(a) How successful do you think this organisation is in terms of ensuring that factors in its external (macro) environment and the various market actors with which it relates are accommodated within its marketing strategies?                                                     

(b) How successful does the organisation seem to be in ensuring cross-functional responsibility for marketing operations within/across its own sub-units or departments?                                                                                                                           

(c)  What future market-driven strategies would you recommend to the management team of your chosen organisation?            

Your evaluation can draw upon any part of the syllabus (backed up with appropriate references) that you believe to be relevant, as long as the issues you discuss are capable of contributing to "market driven management".  In terms of your recommendations, there are no 'right' answers to this question.  All that is required is that your chosen strategy/strategies are credible, given the organisation's current market orientation.

 

 

 

Posted Date: 2/26/2013 4:12:03 AM | Location : United States







Related Discussions:- Cross-functional responsibility, Assignment Help, Ask Question on Cross-functional responsibility, Get Answer, Expert's Help, Cross-functional responsibility Discussions

Write discussion on Cross-functional responsibility
Your posts are moderated
Related Questions
Market Ef ficiency Market efficient is a market in which the prices of the assets or privacies fully reflect all available information. When new information comes wh

What is the role and status of sociality in the consumer behaviour? Social: This comprises family and their status and role. 1. Family: It also affect the buying behavi

Product/Market Expansion Grid Companies should be looking to the future always. One useful device for recognizing growth opportunities for the future is the product/market exp

consumer mind is a black box discuss

What are the various strategies of product mix

Q. Selection of an advertising agency by Image of Agency? Image of Agency:- Prior to selecting the ad-agency advertiser must enquire about its integrity, image, its ethical s

What are the factors in relationship marketing included? As we are involved into the process of maintaining, creating and improving strong, value-laden relationships along with

formula for the calculation of the area of equilateral triangle

Industrial Market All individuals or organization that produce or acquire goods or services that are incorporated into the production of other finished goods or services subseq

approaches that are followed by FMCG companies