Credibility - customer satisfaction and service quality, Operation Management

Credibility - Customer Satisfaction and Service Quality

Involves trustworthiness, believability and honesty. It involves having the customer's best interests at heart. Contributing to credibility is: company name, company reputation, personal characteristics of the contact personnel and the degree of hard sell involved in interactions with the customer.

Posted Date: 3/18/2013 3:26:10 AM | Location : United States







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