Corporate strategy and vision, Management Theories

Corporate Strategy:

A method for managing industries resources such that the organizations strengths are maximized and its weaknesses minimized in relation to its competitors within the same market. A corporate planning affects an organizations targets and objectives and the policies the company will form and follow to meet these goals and targets.

Corporate Vision:

The concept of what a business can be, beyond how it actually exists in the current, and the method for realizing the concept. At the time they entered the American market, executives at Honda had a company vision that Honda would be the number-one selling midsize car in America within 20 years of entering the market.


Posted Date: 10/15/2012 8:43:10 AM | Location : United States

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