Corporate identity and philanthropy, Management Theories

Corporate Identity:

This comprises the visual manifestation of the organizations image as seen in the corporate logo, stationery, uniforms, buildings, brochures, and advertising. Identity consulting firms and graphic designers work with company to make logos and other manifestations of identity.

Corporate Philanthropy:

This condition refers to corporate contributions to communities and other nonprofit companies.  To address the growing concerns of constituents in communities about the role of the organizations and to foster a unified corporate image and identity, organizations now house this function in the corporate communication department. Examples of corporate philanthropy include donations to cultural organizations such as museums or to community-based organizations such as First Book (which gives funds to communities in need to purchase books for school children).

 

Posted Date: 10/15/2012 8:41:35 AM | Location : United States







Related Discussions:- Corporate identity and philanthropy, Assignment Help, Ask Question on Corporate identity and philanthropy, Get Answer, Expert's Help, Corporate identity and philanthropy Discussions

Write discussion on Corporate identity and philanthropy
Your posts are moderated
Related Questions

Q. What is recruitment and planning? Goal oriented one, Dynamic, Process, Primary to other management Functions Recruitment is the process of inducing probable candidates ap

Value chain for construction company



Methods  Time Measurement ( MTM) : In  this method predetermined  time  values  for basic  motions  or therbligs  such as  reach , move  turn apply pressure grasp position  rel


What market segment will the company be targeting?why?

Illustrate the managerial functions along with their interrelationship. Describe the nature and significant of staffing.