Corporate identity and philanthropy, Management Theories

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Corporate Identity:

This comprises the visual manifestation of the organizations image as seen in the corporate logo, stationery, uniforms, buildings, brochures, and advertising. Identity consulting firms and graphic designers work with company to make logos and other manifestations of identity.

Corporate Philanthropy:

This condition refers to corporate contributions to communities and other nonprofit companies.  To address the growing concerns of constituents in communities about the role of the organizations and to foster a unified corporate image and identity, organizations now house this function in the corporate communication department. Examples of corporate philanthropy include donations to cultural organizations such as museums or to community-based organizations such as First Book (which gives funds to communities in need to purchase books for school children).

 


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