A sub functions of company communication that different from product publicity or marketing communication. Instead of trying to sell an organizations products or products, corporate advertising tries to sell the industries itself-usually to a completely variation constituency than clients. Image and identity are reflected in commercial advertising. In fact, these sorts of advertisements are often called image ads because they seek to establish or change the "image" of your organization. For example, organizations might run advertisements that show potential share- holders not products, but the values of the corporation.