Corporate advertising, Business Management

Corporate Advertising:

A sub functions of company communication that different from product publicity or marketing communication. Instead of trying to sell an organizations products or products, corporate advertising tries to sell the industries itself-usually to a completely variation constituency than clients. Image and identity are reflected in commercial advertising. In fact, these sorts of advertisements are often called image ads because they seek to establish or change the "image" of your organization.  For example, organizations might run advertisements that show potential share- holders not products, but the values of the corporation.

 

Posted Date: 10/15/2012 8:39:59 AM | Location : United States







Related Discussions:- Corporate advertising, Assignment Help, Ask Question on Corporate advertising, Get Answer, Expert's Help, Corporate advertising Discussions

Write discussion on Corporate advertising
Your posts are moderated
Related Questions
Sales communication techniques: Sales communication techniques will provide some helpful techniques to use while communicating with customers. We will look at the dos and d

Most people do not have any comprehension of the magnitude of the total costs to the firm resulting from a new hire. This assignment will provide the student with an understanding

From your past investment portfolio strategy and your explanation to your client, outline the basis of your future portfolio for the same principal and indicate the rationale for y

Question: A firm's connected activities are defined as those activities that the firm must perform in order to deliver its customer value. A firm's strategy is said to be sound

QUESTION 1 We do not understand people from other cultures as readily and intuitively as people from our own culture. But, cross cultural communication management helps organiz

Might any privacy issues arise as an online company creates a database for generalized marketing campaigns? Explain your answer.”

Questiion 1 Consider yourself as a chief financial officer, Discuss the treasury functions that you handle and discuss how you will formulate the treasury policy Questiion 2

QUESTION 1 (a) Deming stated that management need to adopt the 14 points philosophy. You are required to identify and explain these 14 points. QUESTION 2 Identify and e

Question 1: (a) What do you understand by the term Entrepreneurship? Briefly describe three forms of entrepreneurship. (b) Describe four values that a company creates for it

Question : Many business people tend to forget the importance of the internal environment for the success of their organisation. They rather give more importance to the impact