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Contrasting strategic planning to strategic control
Strategic planning is a more centralised planning approach, senior management tend to focus less on implementing specific control mechanisms and more on broader performance targets. These are likely to be strategic more than financial e.g. increase market share. With strategic control senior management decentralise planning, but focus more on controlling and auditing the individual business units.
Trail and dissemination Parallel conversion Direct conversion Phased conversion
• Why should resources be a concern in a global strategy
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