Consumer buying behaviour refers to the buying behaviour of final consumer's individuals and households who buy goods and services for personal consumption. Consumer behaviour can be defined as "the activities and the actions of people and organization that purchase and use economic goods and services, including the influence on those activities and actions. In other words, consumer behaviour can be said to be the study of how individuals make decisions on how to spend their available resources (time, money, effort) on various consumption related items. This simple definition of the consumer behaviour tells marketers to resolve every activity around the ultimate consumer and gauge their behaviour by specifically focusing on:
1. Who buys products or the services?
2. How do they buy products or services?
3. Where do they buy them?
4. How often do they buy them? When do they buy them?
5. Why do they buy them? How often do they use them?