Conjoint analysis, Advanced Statistics

Conjoint analysis: The method used basically in market research which is similar in many respects to the various dimensional scaling. The method attempts to assign values to the levels of each attribute, so that the resulting values are attached to the stimuli match, as much closely as possible, the input evaluations given by the respondents.

Posted Date: 7/27/2012 12:56:32 AM | Location : United States

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