Concept of the marketing:
Generally, marketing is understood to mean the sale and purchase of goods and services but it is narrow thinking to understand it so. The term marketing is very wide. It does not mean only the sale and the purchase to goods and services. It means entire process of satisfying the needs of consumers. It starts with discovery of needs and wants of the consumer, and it continuous and it continues, till these needs and wants are satisfied. The understanding the meaning must be understood. For the convenience the concepts of marketing may be divided into two parts: first old concept of marketing or product oriented and second new concept of marketing of consumer oriented concept.