Concept of the marketing, Marketing Management

Concept of the marketing:

Generally, marketing is understood to mean the sale and purchase of goods and services but it is narrow thinking to understand it so. The term marketing is very wide. It does not mean only the sale and the purchase to goods and services. It means entire process of satisfying the needs of consumers. It starts with discovery of needs and wants of the consumer, and it continuous and it continues, till these needs and wants are satisfied. The understanding the meaning must be understood. For the convenience the concepts of marketing may be divided into two parts: first old concept of marketing or product oriented and second new concept of marketing of consumer oriented concept.  

Posted Date: 9/19/2012 2:56:45 AM | Location : United States







Related Discussions:- Concept of the marketing, Assignment Help, Ask Question on Concept of the marketing, Get Answer, Expert's Help, Concept of the marketing Discussions

Write discussion on Concept of the marketing
Your posts are moderated
Related Questions
"For every 2 vans in a car-park,there were 9 cars.For every 1 motorcycle,there were 3 cars.After 7 motorcycles left the car-park,2/13 of the remaining vehicle were motorcycles.How

Understanding other cultures is vital to success in the global marketplace. Refer to Table 21-3 which lists some blunders in International Marketing. One of my favorite blunders ha

The PEST analysis is a structure that strategy advisors utilize to examine the external macro-environment in which a firm works. PEST is an acronym for the subsequent factors

Importance of media planning One significant role of the marketing manager is media planning. The media events of a business shouldn't be made 'on the spur of the moment.' Rath

Question 1: (a) Globalisation requires new knowledge coordinating structure. Explain and use relevant examples to illustrate your answer. (b) Consider the various competenc

Explain about the Use Associated Segmentation. Use Associated Segmentation: An extremely effective and popular form of segmentation categories consumers in conditions of


consumer mind is a black box

Rehman invests his summer earnings of $3050. He invests part of his money at 8%/year, and the rest at 7.5%/year. After 1 year, these investments earn $242 in simple interest.How mu

bwhaviour is like smoke sellers waste useful periods in studying buyers behaviour conduct a reasearh on why and highlight five reasons.