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Question:
(a) Describe and illustrate with clear examples the concept of the ‘Integrated Communication Mix'
(b) Using the AIDA model, explain how both Public Relations and Advertising changes the attitude of the consumers from ‘brand ignorance' to purchase?
Should video game companies continue to alter their products to include other functions, such as e-mail?
1. What kind of sales force model do you think will work best for your new product/service, and why? 2. How will your salespeople be compensated, and how might you organize th
what is the square root of 9?
Question 1: a) Define market segmentation and briefly describe the different bases for segmenting markets. b) Expalin the benefts of targeting to a marketer. c) Explain th
How is building a brand in a business-to-business context different from doing so in the consumer market?
Question 1: (a) Describe a Press conference. (b) A Press Conference could be planned well in advance to make it effective. Several elements should be considered to make it s
How to explain the wheel of life
could you heap for the Marketing and Brand Management final project module Kindly advise Regards,
Explain the various approaches that are followed by FMCG COMPANIES IN TEST MARKETING
Advantages to producers 1. Easy to advertise: when the product or producers of an enterprise are marked with a particular brand, it makes very easy for the enterprise
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