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What is concept of Position against Competition Strategy?
Position against Competition:
Many more times, success for a company’s strategies comprises looking for weak points into the positions of its competitions and after that launching marketing attack against those weak points. In such approach the marketer may either indirectly or directly comparison along with competing products.
Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t
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The Marketing Concept The marketing concept holds that gaining organizational goals based on determining the wants and needs of target markets and delivering the desired satis
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