Competition related segmentation, Marketing Management

Competition related segmentation:

Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette smokers and the tea drinkers are some customer groups where such hard core loyalties are commonly visible.

Soft core loyal: soft core loyal are those who are loyal to two or three brands in a product group are called soft core loyal. For example, a housewife who buys lux, lux, lux, cinthol, and pears, pears, lux in her nine shopping expeditions will be considered as a soft core loyal. The marketer needs to watch such customers and motivate them to shift to the hard core loyalty segment.

Switches: switches are those customers who never stick to a brand. These are the customers for whom brand switching is as easy as changing a shirt. They may switch for a variety or for a special deal.

Posted Date: 9/19/2012 4:17:09 AM | Location : United States







Related Discussions:- Competition related segmentation, Assignment Help, Ask Question on Competition related segmentation, Get Answer, Expert's Help, Competition related segmentation Discussions

Write discussion on Competition related segmentation
Your posts are moderated
Related Questions
how to draw consumer profile of a typical buyer of ray ban?

Q. Principle of efficient Clint Agency Relationship? Principle of efficient Clint Agency Relationship:-following points improve the CAR effective. 1) Not to advertise for Im

In a production of West Side Story, eight actors are considered for the male roles of Tony, Riff, and Bernardo. Is this a permutation or combination?

Element of Marketing Planning: marketing planning involves setting of objectives and making plans for how these objectives can be achieved. It involves deciding the policies strat

‘Tots & Teens Fashion' is a small business based in Birmingham, UK. It is owned by Amara and her husband Tariq who started the business 2 years ago. The business supplies a r

Marketing function:  The function of approach of the marketing consists of a number of activities called marketing functions. A marketing function is "an act or operation or

Marketing Organizational Chart Marketing Plan Designing a lunchbox menu for Children The marketing plan should consist of expanding opportunities for busines

How should Shoppers’ Stop develop its demand forecasts?

What are the Functions of Advertisement in Marketing? Functions of Advertisement: a) Enhance the market potential. b) Increase the sales. c) Communication to target

Affordability Based Pricing  : The affordability based pricing is relevant in regard  of  necessary  commodities,  which  meet  the  basic  requirement  of  all sections of peop