Competition related segmentation, Marketing Management

Competition related segmentation:

Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette smokers and the tea drinkers are some customer groups where such hard core loyalties are commonly visible.

Soft core loyal: soft core loyal are those who are loyal to two or three brands in a product group are called soft core loyal. For example, a housewife who buys lux, lux, lux, cinthol, and pears, pears, lux in her nine shopping expeditions will be considered as a soft core loyal. The marketer needs to watch such customers and motivate them to shift to the hard core loyalty segment.

Switches: switches are those customers who never stick to a brand. These are the customers for whom brand switching is as easy as changing a shirt. They may switch for a variety or for a special deal.

Posted Date: 9/19/2012 4:17:09 AM | Location : United States







Related Discussions:- Competition related segmentation, Assignment Help, Ask Question on Competition related segmentation, Get Answer, Expert's Help, Competition related segmentation Discussions

Write discussion on Competition related segmentation
Your posts are moderated
Related Questions
Define the concept of strategy decision in product line. An associated product strategy decision comprises the consideration of the breadth and depth of the product line. As gi

Assessment 2 Written or Oral Questions Base on Samsung Sliding PC 7 Series. 1. What are the different media which you propose to choose & why? 2. Mention the budget allocation for

case study questions to be answered.

QUESTION 1 (a) Explain the stages involved in the Product Life Cycle concept and their relevance in marketing decision making. You may use any product/service as an example to


How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?

How is market participation extended? Market participation extenuation: Those who choose to license ought to maintain the options open for extending market participation.

Importance of marketing to the firm: Marketing plays an important role for the well being of a firm. This is evident from the following words of the Peter F. Ducker, "Marketing

State the term product according to Jerome McCarthy "A product is more than just a physical product with its associated functional and aesthetic features. It comprises accessor

What are the phases of Web Marketing? There are many millions of people buying online all day. When they’re not buying through you then whose fault is which - theirs or yours?