Competition oriented pricing, Marketing Management

Competition Oriented pricing: competitive oriented pricing methods are regular in a competitive economy. The methods in this category rest on  the  principle  of  competitive  parity  in  the  matter  of  pricing.  3 policy options are available to the firm under this pricing method:-

  •   Premium Pricing
  •   Discount Pricing
  •   Parity Pricing

Premium pricing means pricing above the level adopted by competitors. Discount pricing means pricing below such level and parity pricing means corresponding competitors pricing.

Posted Date: 10/15/2012 4:34:15 AM | Location : United States







Related Discussions:- Competition oriented pricing, Assignment Help, Ask Question on Competition oriented pricing, Get Answer, Expert's Help, Competition oriented pricing Discussions

Write discussion on Competition oriented pricing
Your posts are moderated
Related Questions

After their first arrival, the telephone, email, fax, mobile phone and the internet were rapidly accepted in business contacts and for doing business transactions, creating fresh c

why mayo clinic i so good at customer service

Types of selling We have categorized selling into different areas. For example: Selling for a manufacturer Selling for a distributor Selling for a wholesaler Sellin

Define one disadvantage of online buyers when dealing with unfamiliar sellers. One disadvantage of online buyers: Lack of trust is there observably as buyer cannot phy

Q. Show the Media-Availability in advertising? Media-Availability: Sometimes it is probable that desired space for advertisements in print media is already booked by some oth

Will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country? Justify your answer.

need of documentation in international business

Tata Motors recently introduced the nano,the world''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market as well as th

Q :   Regress widget sales on time and add the (a) line, (b) linear equation and (c) R 2 (variance explained) to the graph you created in Q3.  Please explain the meaning of each.