Competition oriented pricing, Marketing Management

Competition Oriented pricing: competitive oriented pricing methods are regular in a competitive economy. The methods in this category rest on  the  principle  of  competitive  parity  in  the  matter  of  pricing.  3 policy options are available to the firm under this pricing method:-

  •   Premium Pricing
  •   Discount Pricing
  •   Parity Pricing

Premium pricing means pricing above the level adopted by competitors. Discount pricing means pricing below such level and parity pricing means corresponding competitors pricing.

Posted Date: 10/15/2012 4:34:15 AM | Location : United States

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