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Competition Oriented pricing: competitive oriented pricing methods are regular in a competitive economy. The methods in this category rest on the principle of competitive parity in the matter of pricing. 3 policy options are available to the firm under this pricing method:-
Premium pricing means pricing above the level adopted by competitors. Discount pricing means pricing below such level and parity pricing means corresponding competitors pricing.
How is customer response to a new product identified in marketing research? Identify customer response to a new product: This is also known as product testing. Marketing
Discuss about the product line simplification. In certain circumstances, a company may accept the strategy of slimming or contracting the product mix this may do so by abandoni
Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product
explain the various approaches that are followed by fmcg companies in test marketing
Q. Define the Media-Frequency in advertisement? Media-Frequency: Media-frequency demotes to average number of times the audience is exposed to media-vehicle in a specific per
The cost data of Rooney plc is as follows: - Variable cost : Rs 1,800. Selling Price : Rs 3,500. Fixed Selling and Distribution cost : Rs 1,700,000 per annum
The management team of a four year old pharmaceutical company in Boston is developing an immunization against malaria. The team has just learned from the FDC that is has passed sta
Marketing Strategy Development a. The fourth step is marketing strategy development that involves designing primary marketing strategy for a fresh product depends on the manuf
Jill is the leading scorer on her basketball team, with an average of 13.2 points per game. Which best describes Jill"s scoring average:rate ir ratio?
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