Comparison between sampling errors and non sampling errors, Marketing Research

Assignment Help:

a.Sampling error is measurable while it is not easy to measure a non sampling errors.

b.Sampling error decrease as the sample size increase. This is not necessarily so in the case of a non sampling error.

Conclusion: The researcher should not only be familiar with the forgoing potential errors but should also make an earnest effort to have an effective control over them. His effort should be to ensure that his research study is free form these errors to the extent possible. The is means that he should be ever vigilant throughout the different stages of his research study. However in practice it is seldom possible to eliminate all potential errors. Efforts should be made to minimize individual errors.


Related Discussions:- Comparison between sampling errors and non sampling errors

Commercial perspective, Commercial Perspective : Trade between two busines...

Commercial Perspective : Trade between two business firms located in different countries begins with the conclusion of an export contract. Under the contract, the duty of the expo

Data analysis error, Data Analysis Error : An in the case of data processin...

Data Analysis Error : An in the case of data processing errors can occur on account of wrong analysis of data. Apart from simple mistakes summation division etc more complex errors

Principles of marketing, briefly outline the differencies between marketing...

briefly outline the differencies between marketing evolution and marketing philosophies

Prepare a brief marketing plan, ‘Tots & Teens Fashion' is a small business ...

‘Tots & Teens Fashion' is a small business based in Birmingham, UK. It is owned by Amara and her husband Tariq who started the business 2 years ago. The business supplies a r

Audit, I need to write an Audit for Coca Cola for my integrated marketing c...

I need to write an Audit for Coca Cola for my integrated marketing communication class

Objectives of exchange control, OBJECTIVES OF EXCHANGE CONTROL : Most of t...

OBJECTIVES OF EXCHANGE CONTROL : Most of the developing countries including India, found it necessary to continue exchange control introduced during the Second World War on a syst

Define post-purchase evaluation, Q. Define Post-purchase evaluation? Po...

Q. Define Post-purchase evaluation? Post-purchase evaluation - Cognitive Dissonance The final phase is the post-purchase estimation of the decision. It is general for custom

Important facts of writing research reports, What are the key issues to kee...

What are the key issues to keep in mind when writing research reports? Answer Before communicating the results of project to the manager, researcher must keep several issu

Export trade control , Export Trade Control : Exports may be made freely e...

Export Trade Control : Exports may be made freely except to the extent they are regulated by the provisions of Import-Export policy, 1997-2002 or any other law for the time being

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd